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About Us

Inspire Your Next Bold, Authentic Look

Founded in 2017 in Brooklyn, New York, Bully Boyz was created by founder and creative director Fishermanrackz to authentically capture and contribute to urban culture through custom embroidery design. With deep roots in the vibrant communities and styles emerging from NYC, Fishermanrackz aimed to establish a brand that blended the latest fashion trends with the unique artistic spirit driving the urban landscape.
No two Bully Boyz designs are alike – just like the city that inspires them. From classic tees and jackets to show-stopping silhouettes, Fishermanrackz brings his bold artistic vision to life through custom work. Thread by thread, he brings together creativity, confidence, and cultural flair.
Whether playfully remixing pop culture icons or debuting entirely original illustrations, each design stays true to Bully Boyz’ trademark style – Bold. Distinctive. Unapologetically Urban.

Our Promise

Quality and attention to detail are top priorities at Bully Boyz. From thread selection to placement of every precise stitch, we oversee all aspects of the design and production process to ensure customers receive unique, expertly crafted pieces they can feel proud to represent.

Our Mission

As Bully Boyz continues growing its cult following nationwide, our mission remains dedicated to authentically serving urban communities everywhere. Through innovative design, local community partnerships, and staying rooted in NYC’s vibrant cultural underground, Bully Boyz aspires to reshape urban fashion from the streets up.

Explore our one-of-a-kind designs and commission a custom creation to showcase your individuality.

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